Shae hopes that, through her blog, she can empower women to be more conscious about their purchasing decisions without sacrificing beauty or being their best selves. First up on our list of Dutch influencers is Rianne Meijer. The pair are 20 years old and want to use social media to draw attention to things that [they] care about, as they told STERN, the German online magazine, in an interview. BRIDGETOWN/BERLIN - Um die Zukunft unseres Planeten zu sichern sollten Institutionen wie Weltbank und IWF mehr in Klimaschutz und Nachhaltigkeit investieren, fordern Mia Amor Mottley und Svenja Schulze. Inspired by the small steps shes taken toward sustainability, Valerie decided to create an Instagram account in December 2019, with the hope of showing to others that it doesnt take a lot to make small changes to help reduce the impact on the environment. Sustainability influencers Instagram have become extremely popular in recent years because of their dedication to sustainability and their ability to share knowledge on the topic with others. Samantha White, one of the most famous environmental sustainability influencers in 2022,has always been passionate about recycling since she was a kid but felt that shes not doing enough. Although she believed that going 100% zero waste is hardly attainable, she tried to get as close to it as she can by producing as little waste as possible and only buying secondhand clothing or sustainable fashion items. Find out who is the #1 Instagram creator in 2023 and get a list of the most popular Instagram accounts. Her blog and YouTube Channel, both named Hey Ashley Renne, serves as a platform to educate and inspire others to help end animal exploitation, protect our natural environment, and improve health and wellness through sustainable, plant-based lifestyle changes. While previously, young people followed their favorite stars via radio or television, today their lives are on display 24/7 on social media, accessed by a simple tap on the smartphone. TikTok. Jobboard Influence, 2022 Kolsquare. Since 2013, Lindsay has been sharing ideas and strategies on her popular website, Treading My Own Path. Diandra co-founded Intersectional Environmentalism and is currently the head of its Business and Resource Development. They are interested in friends and family (27%), sports and fitness (25.4%) and, follow the 34-year-old on YouTube, 4.5 million on Instagram (engagement rate, 2.2%) and 1.3 million on Tiktok (engagement rate. Geevie and Sophia, one of the top sustainability influencers, are Spanish-American identical twins turned businesswomen who run the popular Instagram @sustainyrself, where they document their plastic-free journey and share sustainable lifestyle tips and habits, in hopes of inspiring others to reduce their plastic waste. He is also one of the most successful carfluencers in Germany. If you know another solar designer, developer or engineer whod enjoy reading this page, share it with them via email, LinkedIn or Twitter. It is all the more relevant these days as a growing number of consumers are becoming environmentally conscious and are looking up to role models who have a real passion for environmental sustainability. WENDY GRAHAM @moralfibresblog (12.5K), 78. Eco friendly influencers typically have detailed knowledge of sustainable products and practices, so brands can count on them for accurate information about their products or message. Her platform also provides honest reviews of sustainable products and services and tips that encourage people to live more sustainably and ethically. Influencer. . The audience of the Rostock-born and Berlin-based influencer is mainly male (67.7%), and interested in sports and fitness (32%) and TV and film (28.9%). Power couple Scott and Rachael Johnston are one of the top sustainability influencers who are based in New Mexico. Watching the documentary, The Story of Stuff by Annie Leopard was the beginning of a major shift in Jessicas perspective as well as her lifestyle. Since then, the Stuttgart-based blogger has expanded her business and now works in a team of three, including her husband, on recipe videos, e-books and other editorial content. SEDONA CHRISTINA @sedonachristina (45.8K), 37. Rachael Wagstaff is the woman behind the Instagram account @simply.living.mindful. Most environmental influencers are regular people who have committed to leading more sustainable lives, while some are well-known celebrities who are aiming to make the world a better place. A proportion of this figure (10.8bn) comes directly through membership fees, job creation and . It started as a hobby and eventually became a full-time business. Xi shares recommendations for Chicago trips, Midwest hikes, travel, & sustainable living through her Instagram and TikTok accounts. Once you identify some potential sustainability influencers Instagram, you need to make sure they align with the values and mission of your company. Going green is a flourishing trend that's bound to never go out of style. ELIZABETH TEO @zerowastecutie (28.8K), 53. According toThredUps annual Resale Report, the fashion resale market is swelling, growing 21 times faster than the retail market over the past three years. 6.8K 1.1K 48.4K 3 posts / month Get Email Contact. She quickly began supplying the market with non-toxic and environmentally friendly washing solutions. Environmental influencers are assisting in setting the course for this transformation, and we all have a part to play in it. Being a graduate of Psychology, Environmental Studies, and Marketing at the same time, Kamea Chayne, one of the top sustainability influencers, made it possible to come up with a holistic approach to sustainability and wellness. Dates: 17-20 October 2022. They follow him for content on friends and family (21.7%) and sports and fitness (22%). She runs a blog, Water Thru Skin, where she shares her advocacy for sustainable, responsible, and holistic living. In the middle of its energy transition, check out the influencers of the renewable energy landscape. She also began manufacturing her own personal care products at the same time as modifying her buying behavior to divert waste from landfills and divest from polluting companies. Among others, he has helped to build the biggest MW PV Systems at Shell Solar. She loves working with brands that are in line with her identity. one of the most famous environmental sustainability influencers in 2022. and one of the best environmental influencers, fashion resale market is swelling, growing 21 times faster than the retail market. Follow these 10 thought leaders to stay plugged into the trending news and conversations shaping sustainability and the green energy transition. We want to mobilize people with hands-on activities, such as the garden/balcony award. Being fully raw means that she eats only raw fruits . TOP INFLUENCERS. After all, our money is effective too. Xi believes in finding adventure wherever you are and caring for the planet along the way. "If the first question asked at birth is whether it is a girl or a boy and the world is then split up into pink and blue, it is not surprising that media usealso develops differently," Tillmann said. Madeleine Olivia is a British sustainable food and lifestyle influencer who is passionate about veganism, minimalism, self-discovery, and sustainability. ABI STEPHENSON @theeecogoddess (18.8K), 63. Numerous German bloggers, Youtubers and authors offer advice and inspiration in their contributions on issues like ethical fashion, zero waste and conscious consumption. Blue Ollis @blueollis 7. Aside from her blog, she also has an up-and-coming YouTube channel where she shares garden-to-plate recipes, gardening tips, and just about anything to help others start living more sustainably. But which is the better route to take? Gillian, who used to be a shopping addict, began curating her wardrobe and found her style. Tim is a co-founder@oceanimpactorg, an environmental conversation organization that provides a range of startup programs, mentoring, and support to help people to start, grow and invest in businesses that positively impact the ocean. The YouTuber published his first video in February 2012, and now releases a new video on his channel every Friday. Laura, one of the most famous environmental sustainability influencers in 2022, is a Belgian ocean advocate living in Indonesia, who has always been in love with the ocean since she was young. She left her high-stress job and enrolled at the Institute of Holistic Nutrition to become the Certified Holistic Nutritionist that she is now. Calle de Gnova, 9 1st floor28004 Madrid, Spain+34 687 692 530, This project has received funding from the European Unions Horizon 2020 research and innovation programme under grant agreement N 643381-TBVAC2020. According to a study by the Bitkom digital association,one out of two social media users says they have difficulty distinguishing advertising from content. A structural model with the three constructs of age, influencers and sustainability awareness is tested with LISREL on a sample of 788 consumers, complemented with focus groups and interviews to . Sustainability works in a cycle; it converts one person's waste into another person's resource! Subscribe here: Everyone can make the world a better place, Model Marie Nasemann runs a blog called fairknallt. Georgette shares on her Instagram many of her energy-saving tips, delicious vegan recipes, eco-friendly products, DIY projects, and many more. These bloggers are strong supporters of this subject. Misty Foster, one of the most famous environmental sustainability influencers in 2022, who is popularly known for her previous vlog, Misty the Travel Muse, has always been an avid traveler. Valerie is a Perth-based sustainability blogger, and one of the best environmental influencers,with a passion for minimalism, low waste, and intentional living. The 18- to 24-year-old audience is mainly interested in friends and family (38.2%) and toys and children (21.7%). Holly, one of the best environmental influencers of her generation, is a writer, agroecology advocate, and land back activist based in England, whose primary focus is regenerative sustainability. After studying civil engineering, he has been working in solar power projects for more than a decade. They founded Viertel \ Vor, their online magazine, in 2016. When sustainability brands partner with eco friendly influencers, they can leverage their influence to spread awareness of sustainable lifestyles and products. Furthermore, Oliver and Yannick take a stance on topical issues such as the CO2 emissions caused by air travel. Ashleigh, now one of the most famous environmental sustainability influencers in 2022, founded her website, The Soulful Sprout with a mission to help women to gain control of their hormonal health naturally through functional testing. Earth Hours Instagram account shares photos and videos from events around the world, as well as educational content about climate change. Sedona uses her self-titled YouTube channel as a platform to promote her advocacy for slow living and sustainability. With a keen interest in growing her own food and edible flowers, urban homesteading, and permaculture, she wants to share her knowledge with others, so she created her blog, Sustainable Holly, with a hope to inspire others to grow their own food and make sustainable changes to their lifestyle. Each of these accounts has a large following and a significant impact on raising awareness about sustainability. Influencer marketing has become a powerful way for brands to reach out to their target market. "I believe and hope that my content will help and encourage many young people," she said. Jubilee House, MANUELA BARON @thegirlgonegreen (32.9K), 44. Bibis subscribers are mainly interested in friends and family (40%), fashion (31%) and sports and fitness (27.6%). Greta Thunberg @gretathunberg 2. This is where the important role of social media influencers comes into play. Pennsylvania-based Jessica Purcell, one of the best environmental influencers, is a Chemistry teacher turned stay-at-home mom that educates learners of all ages about climate change and sustainability science. This expertise of eco friendly influencers can help sway potential customers who may be hesitant to purchase from a company that does not promote eco-friendly values. They are often experts in their field, and they use their Instagram platform to educate others about the importance of sustainable practices. Her mission is to create an accessible framework for how Black & Brown Indigenous communities absorb information, gain clarity & become more sustainably liberate. Shanti Joan Tan (@shantijoantan) 25. The 26-year-old Diana zur Lwen used to produce videos of makeup tips and shopping hauls. Kate has been living a disposable plastic-free life for a decade and has developed effective strategies on how to reduce single-plastic use, which she shares in her book, I Quit Plastics, a practical guide that is packed with information, how-tos and tips to help you cook, clean, shop, wear and live plastic-free. Consequently, she founded Green Suitcase Travel, a lifestyle platform that showcases responsible travel. Influencer agencies benefit from the expertise of eco friendly influencers as they bring valuable insights into the latest trends in sustainable living. "Thus, mimicking individual behavior patterns of influencers is more likely to be constructive, creative and identity-building," he says. Mareen (@miss.everywhere) Conclusion. She is followed by one million people on Instagram (engagement rate, 6.88%) and 9.2 million on TikTok (engagement rate, x is an actress, singer, presenter and influencer, rolled into one. Some top sustainability Instagram influencers are reported to have made up to 8 digits in annual income due to their global reach and high level of engagement with their fans/followers across multiple social networks/platforms and through various collaborations/partnerships. German language sustainability blogs and podcasts Blogs and Websites 1) Peppermynta - The Eco Magazine Behind the online magazine Peppermynta are the two bloggers Fenja Kramer, who founded Peppermynta in 2015, and Lara Keuthen. Today we will look at some of the top eco-friendly influencers that have been contributing actively in spreading the message of sustainability. Then in 2015, while in her senior year college, Samantha took the route to zero waste living seriously, after watching a video on how to reduce the amount of trash instead of simply recycling what is left. In that case, however, it is not so much the influencers who are responsible, but mainly the family and the psychosocial situation of the young people themselves. She is followed by one million people on Instagram (engagement rate 6.88%) and 9.2 million on TikTok (engagement rate 1.43%). They may come from various backgrounds, but they all have a strong love for preserving the environment. Ontario-based student and eco-blogger Kat, one of the best environmental influencers, has grown passionate about saving the planet, (imperfect) low-waste, living, ethical fashion, flexitarianism, conscious consumerism, mindfulness, and intersectional environmentalism. Sustainability is en vogue. 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