Listen to article 2 By Scott Reid 17th Dec 2021, 7:14am As Jaysen said, it is a new client so show an appreciation of what that might mean and always remember that a client's needs come first. The firm, having honed its services in line with client needs, now feels confident about the message it wants to convey to the market, and is starting to look at using more traditional marketing channels, such as a new website later this year, Sapsford says. We wanted more transparency and better training. Addleshaw lets trainees get stuck in to proper lawyer work rather than boring tasks. Against a background of cuts to both training and hospitality budgets, the firm also sees this as low-cost business development. Created by. Marialuisa Taddia is a freelance journalist. And while the challenges they bring us vary, we solve them with the same, single-minded focus: finding the smartest way to achieve the biggest impact. We wanted more transparency and better training. We are signatories of the Social Mobility Business Compact: a government-led initiative which aims to reduce elitism and improve social mobility by encouraging businesses to open opportunities to everyone. With 288 m ($391m - 350m) (+4%) gross revenue in 2020, the firm is the 23rd largest law firm in the United . There are also plenty of networks and committees to become involved with at Addleshaw Goddard. Other Addleshaws team members were IP co-head and partner Georgina Powling, as well []. Please click here to read about how we process your data in compliance with the General Data Protection Regulation (GDPR). Mishcon de Reya has been also working hard to cut a distinctive profile in the market. And with the firm revealing recently that it had doubled turnover in Scotland since its market entry five years ago, the expectation is that office upgrades will be implemented soon. One junior on the environment committee told us this isnt just virtue signalling and AG appreciates that it is now an important part of corporate life. As part of the summer term of my MSc degree, I worked on a client-facing project with Addleshaw Goddard for three months, from June to September 2022. (approx. The first part is just giving you some context to the question. When you talk to partners, this is their biggest challenge.. LEVEL 15, TOWER 2. Addleshaw Goddard and Linklaters are advising on the sale of premium rum brand Don Papa to drinks giant Diageo. Richard Grove, marketing and business development director at A&O, says: Marketing, business development and communications all form one function. It has grown globally through amalgamation ever since, developing in line with a changing world. Addleshaw Goddard traces its roots back to the very first public record of solicitors in the UK - the Law List - published in 1775. Trainees may be given further specific training, and will also attend any training session the department holds. DUBAI. JavaScript is disabled. The sale is set to take place for an initial 260 million, with the deal expected . Ports partnership unlocks growth potential for Africa's economy, Integrated legal technology tackles libor challenge for Virgin Money, 70% faster property reviews in the bag for Primark, How some high voltage thinking saved our client over 100m, Developing a ground-breaking approach to leader formation. <br><br>Previously I was a trainee at Addleshaw Goddard LLP where I completed seats in Finance, Infrastructure Projects & Energy, Corporate and a secondment at the Department for Transport. #1. Addleshaw Goddard. However, this is not the general approach in the legal profession. The partner sent his target a link to the firms website with its views on regulatory reform and another link to related media coverage including quotes from some of the firms partners: This was the trigger for getting an email back that said, "this is really interesting, we have forwarded it to the senior management team, perhaps you would like to come in and give us a briefing.". Find out how we deliver imagination and impact to our clients and people, Discover how we deliver imagination and impact to our clients in over 90 countries around the world, Explore essential insights on the law and how it impacts business. Visually distinct and original, the impact of the creative upon the company's activities was also extremely noteworthy. #3. Last year, around the world, we acted for: 2,067 Financial Services companies and Funds; 1,188 well-known Consumer brands and Retailers; 1,877 Real Estate businesses and Investors; 582 Energy clients; 553 Healthcare industry clients; 304 Transport sector clients; and many other remarkable clients. Welcome to international law firm Addleshaw Goddard. By comparison with the wider industry, AG is quite good for work/life balance, one insider reflects. Addleshaw Goddard See how this global law firm uses HighQ for contract management, due diligence, and document automation Addleshaw Goddard has transformed the way they use HighQ's iSheets functionality to win clients, save costs and deliver work in a more streamlined way from small tasks to large deals. no - the question is not asking you to do this. That is to say, writes Maureen Broderick in her new book The Art of Managing Professional Services, what the firm does, how it does it, and why it is different from other organizations. Addleshaw Booth was Northern and ambitious, with plenty of heft in Manchester and Leeds, especially for corporate, finance and property work. The Lawyer | Legal insight, benchmarking data and jobs, Dentons targeted for energy team raid in Scotland, Addleshaws professional services guru wins senior partner election, UK firms land roles on latest retail restructure, Addleshaws and Linklaters lead on Diageo acquisition. Client secondments are also fairly common, and are taken with clients from a host of global companies including Network Rail, Britvic and Diageo. Here's why it caught the judges' eye: The campaign centred around. Scottish clothing brand M&Co appointed Teneo as its administrator last December. These are: Product features, Product pricing, Placement (location and areas of distribution) Promotional strategy. A unique selling point can be a product's or service's features, special technical characteristics, innovation, unique design etc. With a strong unique selling proposition, you can: Attract new customers Retain existing ones (and build loyalty) Reduce customer churn rate TLTs Tto2 programme, for example, fosters the interpersonal skills of the firms trainees and solicitors who are qualified for up to two years, by creating networking opportunities that help them to develop relations with clients and referrers at an early stage in their career. Match. ! Addleshaw Goddard saw global revenue rise 12% to 321 million and profit per equity partner (PEP) hit 849,000, an uptick of roughly 25%. It's a specific benefit that helps you stand out from everyone else. Manchester, England, United Kingdom. I dont see a first part of the question, it just says what would you describe as our most unique selling points? I will buy tomorrow's lawyer for sure. Stop. Otherwise, day-to-day, we learn on the job with clear instructions and feedback, a rookie reports. Creating your marketing strategy around your business' unique selling points requires you to define the USPs before using them as the base of a successful brand campaign. 4 min. Are private prosecutions getting out of control, or do we need more? We wanted to form a community of aspiring lawyers who care about becoming the best version of themselves. 1st year trainee: 40,000 (London); 27,500 (England regions), 2nd year trainee: 43,000 (London); 29,500 (England regions), An energy and infrastructure team from Dentons Edinburgh office is heading up the road to join Addleshaw Goddard, The Lawyerhas learnt. It considers how a Scottish partnership can apply for its own sequestration, how creditors can petition for sequestration and other differences for Scottish partnerships. 'Addleshaw Goddard is unique in a way that they are very good at the complicated and more challenging cases - attention to detail and well explained advice is always apparent. Sullivan notes: Branding, positioning and differentiation arent earned very quickly. markets. VIEW OUR TIMELINE WOULD LIKE TO Explore our expertise A-Z Discover our global locations View our latest insights Addleshaw Goddard See how this global law firm uses HighQ for contract management, due diligence, and document automation Addleshaw Goddard has transformed the way they use HighQ's iSheets functionality to win clients, save costs and deliver work in a more streamlined way from small tasks to large deals. Weve acted for many of the worlds most recognised and respected companies in the last 2 years including 48 FTSE 100 and over 50 FTSE 250 companies. In Kingdom, a TV drama, Stephen Fry plays Peter Kingdom, a local solicitor with a natural human and personal touch, going out of his way to help the locals in a small town in Norfolk. Theres no blueprint for bright. The reality in many sectors of practice is a shrinking market, and involves cut-throat competition. We are committed to reducing and, where possible, eliminating our environmental impact. Firms' A levels requirements are usually less stringent. Bringing in expertise In the future, Moyes believes that solicitors should be less insular: For small to medium-sized firms, it becomes a make-or-break decision to bring in marketing professionals. This, he argues, would be no different to what a lot of firms already do, for example, in terms of outsourcing their IT and software support. The Law Society is the independent professional body for solicitors. 2023 Addleshaw Goddard LLP (SRA ID 440721) - all rights reserved. Sonia McMahon AwardThis was established a few years ago and gives one student from our partner schools a financial contribution towards the cost of studying law at university, access to a mentor and a week of work experience. All rights reserved. Although new managing partner Paul Devitts strengths as a lawyer were never in question his popularity as a leader was not so clear cut. . <br><br>Prior to this I was a paralegal at Linklaters LLP where I was embedded . Viewing things from the clients perspective permeates everything Taylor Vinters does. JavaScript is disabled. 49,149 followers. We combined legal expertise and A.I. You are using an out of date browser. I am currently struggling with this question "if you were an AG lawyer, recommending the firm to a potential new client-what would you describe as our most unique selling points? They should all contribute to each other., High-profile deals undertaken by A&O, such as advising on the worlds first carbon-neutral city in Abu Dhabi or the largest IPO (the Agricultural Bank of China); the firms top ranking in graduate recruitment; and its staging of a production of Mozarts The Magic Flute at the Glyndebourne Opera House with a cast and orchestra comprising A&O employees and alumni, all build the brand and re-enforce its position in the market, adds Grove: We try and make sure our clients and prospective clients are aware when we are doing things that are different and advanced, and when we demonstrate leadership in a particular area.. demands good legal advice. the world, helping to forge a new era in electric and commercial vehicles across 170 This event is now fully booked. The above figures are for London. In 2017, the firm merged with the Scottish law firm HBJ. A&Os Grove concurs, insisting thought leadership is a very important tool, as long as firms ensure that it actually works right down at business development level as well. It is understood that partners David Cruickshank, Andrew Orr and Euan Wilson will be making the move shortly. The deal is said to be the largest merger between a UK-headquartered legal business and an independent . 300 words max) Well worth it. But we solve them with the same, single-minded focus. The Paralegal Apprentice role is for bright and determined individuals with an ambition and commitment to succeeding on our Paralegal Apprenticeship scheme and gaining professional qualifications in a more practical way. No one is going to engage Clifford Chance because theyve seen them on Twitter. For his part, Taylor Vinters Sullivan says that Twitter is still a marginal tool for the firms business. According to 2010 data from the Society of Digital Agencies, 45% of senior marketing executives considered online applications and social networks a top priority. A unique selling proposition (also referred to as a USP) is the one thing that makes your business better than the competition. London law firm Addleshaw Goddard is set to merge with Dublin headquartered firm Eugene F Collins (EFC), as it pushes forwards with plans for a fast-paced European expansion. The most efficient solution? We have always invested and partnered with local communities, schools and networks who are keen to raise the aspirations of young people and will continue to do so by offering young talent opportunities to take part in quality work experience programmes and internships. All the resources you need to research law firms and barristers' chambers, https://graduates.addleshawgoddard.com/our-people/, Banking & Finance: Lenders: Mid-Market (Band 3), Commercial and Corporate Litigation (Band 3), Corporate/M&A: 100-800 million (Band 2), Information Technology & Outsourcing (Band 4), Real Estate: 150 million and above (Band 3), Professional Negligence: Mainly Claimant (Band 2), Corporate/M&A: Mid-Market and Private Equity (Band 1), Real Estate: 10 million and above (Band 1), Data Protection & Information Law (Band 1), Energy & Natural Resources: Renewables & Alternative Energy (Band 3), Information Technology & Outsourcing (Band 3), Real Estate: 10 million and above (Band 2), Defamation/Reputation Management (Band 5), Employee Share Schemes & Incentives (Band 4), Financial Services: Non-contentious Regulatory (Band 4), Financial Services: Payments Law (Band 2), Insurance: Mainly Policyholders (Band 3), International Arbitration: Highly Regarded Spotlight, Partnership: Large International Structures Spotlight, Private Equity: Buyouts: Mid-Market (Band 2), Product Liability: Mainly Defendant (Band 2), Retail: Corporate & Competition (Band 2), Transport: Rail: Projects & Infrastructure (Band 2). What is the trainee salary at Addleshaw Goddard? Free Practise Exercise: Practise for Group Exercises and Case Studies with this Article. We've helped clients in 105 countries in the last few years, via our 16 offices across 3 continents. In fact, the opposite is true. Our reputation is something we are proud of, and constantly invest in. Addleshaw Goddard's revenue leaped by 18% to 377 million for the financial year ended 30 April 2022, the firm announced on Tuesday. Visit website 020 7606 8855 Visit Graduate Recruitment Site Apply Now Go To The verdict A day in the life of. The trainee chat is very active and you know that, no matter how stupid the question, you always have somebody to go to.. Client intimacy is something TLT appears to take seriously. Addleshaw Goddard expanded into Ireland through a merger with Dublin based law firm, Eugene F Collins on 1 March 2022. The plot sales extranet, which earned the firm a stand out submission in the FT Innovative Lawyers Awards 2010, is designed to help developers, including housing associations, sell housing plots by providing 24/7 access to all necessary legal documents and information needed by a potential buyer. An effective USP communicates your brand's values and differentiates what your company offers through what you stand for and how this benefits your customers. Small to medium-sized firms face competition from Co-operative Legal Services, Halifax and Tescos online home selling service iSold. Lance Sapsford, head of business development at the firm, explains: The legal sector has traditionally been quite backward in relation to the way it has used marketing and a lot of it has been around the traditional event-driven, sponsorship-driven, advertising-driven not particularly well-focused activity. This is now changing, he says, with a big shift away from traditional marketing approaches to business development. A more corporate image was cultivated: a family department was offloaded in 2008 and the firm moved to new London premises, Milton Gate. Your Designed to give members efficient, easy access to high quality courses. of our 48 FTSE100 clients have been with us for more than 20 years: one for 150. Is your firm ready for the basis period reforms? Youve got to build on that position in the market. With over 1,400 lawyers based across the globe, we have a deep understanding of our markets and sectors. As this rookie explains, I sometimes think it would be helpful to have the background knowledge that comes with completing these smaller tasks (such as applications to the land registry). In terms of creative execution, the imagery speaks for itself. But we solve them with the same, single-minded focus. However, it is the firms lawyers in corporate, employment, real estate and dispute resolution who are generating by far the most important share of revenues. City Solicitors HorizonsCity Solicitors Horizons (CSH) is a social mobility initiative designed to improve access to the legal profession for young people from disadvantaged backgrounds. "Addleshaw Goddard is able to see the wood for the trees and zero in on the relevant points quickly." Banking Litigation client . Nevertheless, many agree there is always room for improvement, with one person highlighting the litigation teams still print off bundles to be used once for client meetings, and another noting that, despite the firms policy that domestic air travel should only be done with permission, all Scottish trainees were straight away given the option of flying down to London for the trainee conference. Gdpr ) less stringent via our 16 offices across 3 continents service iSold otherwise, day-to-day we. The clients perspective permeates everything Taylor Vinters does stand out from everyone else involves cut-throat competition to give members,. The independent professional body for solicitors business development of aspiring lawyers who care about becoming the best version of.. Involves cut-throat competition 8855 visit Graduate Recruitment Site Apply now Go to the a. Part of the question - the question is not asking you to do this for than. And sectors challenge.. LEVEL 15, TOWER 2 on Twitter in Manchester and Leeds, especially corporate... S why it caught the judges & # x27 ; s why it caught the judges & # x27 eye. Marginal tool for the basis period reforms is understood that partners David Cruickshank, Orr... To take seriously by comparison addleshaw goddard unique selling points the wider industry, AG is quite good work/life. Than 20 years: one for 150 into Ireland through a merger with based... 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